Larry Rickles

Chief Trademark Counsel
Teva Pharmaceuticals
Larry has been a trademark and copyright attorney for over 25 years. Since December 2015, he has been Chief Trademark Counsel at Teva Pharmaceuticals, in Horsham, PA. There, he is responsible for managing Teva’s team of trademark professionals, who handle Teva’s portfolio of almost 50,000 trademarks in dozens of countries worldwide. Prior to Teva, Larry’s in-house experience included almost 17 years at Johnson & Johnson in New Brunswick, NJ. While at J&J, he was the trademark attorney responsible for many of J&J’s well-known brands, including TYLENOL® , MOTRIN®, REACH® toothbrushes, and OneTouch® blood glucose monitors and test strips, as well as significant portions of J&J’s pharmaceutical trademark portfolio, including REMICADE® and STELARA®. He also worked on numerous character license agreements on behalf of the BAND-AID® brand, as well as J&J’s sponsorship of the Olympics and soccer’s World Cup. Larry has also been an outside counsel, namely, as a Member of the Intellectual Property Group of Eckert Seamans Cherin & Mellott, in Philadelphia, PA. While there, his practice focused on trademark, copyright, and unfair competition law, including trademark portfolio management; trademark opposition and cancellation proceedings; and unfair competition matters, including advertising issues, protection against counterfeit goods and marks, and misappropriation of trade dress. Larry was an associate at Fross Zelnick Lehrman & Zissu, as well as Simpson Thacher & Bartlett, and is a graduate of Harvard Law School.