How Lexmark Curtailed Counterfeiting and Diversion By Creating A More Intelligent Supply Chain

Andrew Gardner, Worldwide Brand Protection Manager at Lexmark, discusses how end users (e.g., customers, investigators, law enforcement) can authenticate Lexmark-branded products worldwide in real-time, further increasing confidence in the brand, how it has expanded its serialization capabilities across all of the printer consumables it develops and sells, and more.

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