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Best Practices for Protecting a Brand in China

Best Practices for Protecting a Brand in China

Jason Yao, Senior Partner, Wan Hui Da Law Firm, China discusses;

  • The best practices for protecting a brand in China
  • Different approaches that would be taken for different targets for efficient resource allocation
  • The current counterfeit goods ecosystem in China - both for brands trying to sell and procure/manufacture goods from China
  • What a bigger challenge for brands is China- trademark infringements or manufacturing of counterfeits
  • Key challenges to pursuing an anti-counterfeiting and brand protection strategy in China
  • Success stories he has had when pursuing action against counterfeiters

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