Best Practices for Protecting a Brand in China
Jason Yao, Senior Partner, Wan Hui Da Law Firm, China discusses;
- The best practices for protecting a brand in China
- Different approaches that would be taken for different targets for efficient resource allocation
- The current counterfeit goods ecosystem in China - both for brands trying to sell and procure/manufacture goods from China
- What a bigger challenge for brands is China- trademark infringements or manufacturing of counterfeits
- Key challenges to pursuing an anti-counterfeiting and brand protection strategy in China
- Success stories he has had when pursuing action against counterfeiters
Please note: That all fields marked with an asterisk (*) are required.